Privacy Policy

Last update: 07/08/2025
Validity: This policy takes effect on the date of its publication.

1. Identification of the Company

Social Reason: KENERSON INDUSTRY AND TRADE OF OPTICAL PRODUCTS LTDA
CNPJ: 07.019.231/0001-96
Address: Avenida Prof Fonseca Rodrigues, 1135, Block C, Floor 1, Alto de Pinheiro, São Paulo – SP
Email: [email protected]
Website: goeyewear.com.br

2. Personal Data Collected

We collect and process the following personal data for commercial communication purposes:

2.1 Data Collected Directly from the Customer:

Email: For commercial communications and the sending of documents
CNPJFor company identification and issuance of tax documents
Customer Code: For unique identification in our system

2.2 Data Available in Our ERP:

Identification Data: Social reason, alias name, state registration
Contact Information: Phone number, full postal address
Commercial Data: Purchase history, billing data, and terms of trade
Banking Data: Information required for issuing bank statements
Representative Data: Name and contact information of the company's responsible persons

Important: The data in our ERP system is used exclusively for legitimate business purposes related to our established business relationship.

3. Purposes of the Treatment

We use your personal data exclusively for:

Collection notifications: Sending invoices, payment reminders and confirmations
Communications regarding Return: Information about the status of returns and refunds
Sending Bank Transfers: Provision of payment methods
Customer Support: Customer service and resolution of business issues
Commercial Management: Order control, deliveries and commercial relationship

4. Legal Basis

The processing of your personal data is based on the following legal bases:

Execution of the Contract: For the fulfillment of contractual obligations
Legitimate Interest: For essential commercial communications and relationship management
Legal Obligation: For compliance with tax and accounting obligations

5. Collection and Origin of Data

Personal data is obtained through:

Direct Registration: Information provided voluntarily by the customer (email, CNPJ, code)
ERP System: Existing business and registration data already in our system
Business relationship: Information generated during transactions and customer service

6. Sharing of Data

Your data may be shared with:

Email Providers: Mailgun, SendGrid or similar for sending communications
Financial Institutions: For payment processing and bills
Competent Authorities: When required by law
Service Providers: Companies that help us with the operation (always with confidentiality agreements)

Important: We do not sell, rent, or share your data for third-party marketing purposes.

7. Retention Period

We keep your personal data for the period necessary to:

  • Compliance with contractual obligations
  • Compliance with legal obligations (5 years for tax data)
  • Regular exercise of rights in judicial proceedings
  • Maintenance of active business relationship

8. Your Rights

According to the LGPD, you have the right to:

  • Confirmation and Access: Knowing if we process your data and accessing it
  • Correction: Correcting incomplete, inaccurate, or outdated data
  • Elimination: Exclude unnecessary or improperly processed data
  • Portability: Receiving your data in a structured format
  • Opposition: Objecting to treatment in certain situations
  • Revocation of Consent: When applicable

9. Data Security

We implement appropriate technical and organizational measures to protect your data:

  • Data encryption in transit and at rest
  • Restricted access control to ERP and systems
  • Security monitoring
  • Safe data backup
  • Team training on data protection

10. Communications by E-mail

Types of Emails Sent:

  • Transactional: Order confirmations, invoices, receipts
  • Information: Return status, account updates
  • Support: Answers to requests for assistance
  • Collection: Payment reminders and financial notifications


Frequency:
We send emails only when necessary for legitimate business purposes related to your relationship with us.

Opt-out: You can request the interruption of non-essential communications by contacting us. Note that essential communications (bills, statements) may continue to be sent in accordance with contractual obligations.

11. Cookies and Similar Technologies

Our website may use cookies to improve the user experience. For more information, please consult our Cookie Policy.

12. Changes to this Policy

This Privacy Policy may be updated periodically. We will notify you about significant changes through our usual communication channels.

13. Applicable Legislation

This Privacy Policy is governed by Brazilian law, specifically:

  • General Data Protection Law (LGPD – Law 13.709/2018)
  • Marco Civil da Internet (Law 12.965/2014)
  • Consumer Protection Code (Law 8.078/1990)